RIF LA invited the public to a first hand look at their new clothing store. We were on location to film the event and capture some of the moments that occurred. Cameo appearances by Jeff Malabanan, the RIF LA crew, Franalations, AFROKIX, ISKAM 13, Shoe Affliction, and more. Directed and edited by EP for Sneaker Nation TV, LLC.
Last Friday, Nike introduced its newest project to the city of Los Angeles with its launch party of 6th & Mill St, a new skate park in the downtown Los Angeles area. The new indoor skate park will allow skaters to have a place to hangout, and practice on new moves to perfect their craft. Among the collection of people [...]
The game is officially on as Nike introduced its new Nike Plus technology last Friday with the Nike Plus Hyperdunk. The event took place at the entertainment center of Los Angeles, LA LIVE Nokia Center, and the place was full of interactive fun for kids and adults alike. The event featured appearances from Kerri Hilson, School Boy Q, 2x NBA [...]